EcoTravel Campaign
Objectives
Create a compelling photography campaign for EcoTravel, a sustainable travel agency, to inspire eco-friendly travel and attract new customers.
Strategy
Concept Development: Developed a campaign concept that highlights the beauty of sustainable travel destinations and eco-friendly practices.
Location Scouting: Selected stunning and sustainable travel destinations for the photoshoots.
Storytelling: Captured images that tell a story of adventure, sustainability, and the positive impact of eco-friendly travel.
Editing and Post-Processing: Enhanced the photos using professional editing techniques to ensure high visual appeal.
Results
Increased Engagement: Achieved a 45% increase in social media engagement and followers.
Higher Booking Rates: Recorded a 35% increase in bookings for sustainable travel packages.
Positive Customer Feedback: Received enthusiastic feedback from customers who were inspired by the campaign.
Media Coverage: The campaign was featured in several travel and sustainability magazines.