Ecobox
Objetivos
Rebrand the packaging design for EcoBox, a sustainable packaging company, to improve brand recognition and appeal to eco-conscious consumers.
Estrategia
Market Research: Conducted market research to understand the preferences of eco-conscious consumers and analyze competitors' packaging designs.
Brand Identity Refresh: Developed a new brand identity that emphasizes EcoBox's commitment to sustainability, including a new logo, color palette, and typography.
Sustainable Materials: Selected eco-friendly materials for packaging, such as recycled paper and biodegradable inks.
Visual Design: Created visually appealing and informative packaging designs that highlight EcoBox's sustainable practices and product benefits.
Resultados
Enhanced Brand Recognition: Achieved a 50% increase in brand recognition within the target market.
Sales Growth: Recorded a 30% increase in sales within six months of the rebranding launch.
Positive Feedback: Received positive feedback from customers praising the eco-friendly and visually appealing packaging.
Industry Awards: Won an award for Best Sustainable Packaging Design at the Eco Packaging Awards.